01
Soft Sweep
1.25s
A slower left-to-right reveal with a gentle fade as the wordmark appears.
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Internal · Brand motion
Logo motion lab
Four Sweep Pop studies using the same static logo geometry. The orange marks stay consistent; each card tests a different letter reveal and fade blend.
02
Editorial Sweep
Selected1.3s
Selected for site hover: starts restrained, then opens through Crit.
03
Fade Sweep
1.15s
The whole wordmark fades in while the mask sweep gives it direction.
04
Crisp Sweep
0.95s
A quicker, cleaner sweep that reads more like a UI response.